Friday, 23 Oct, 10:00 PM – 11:15 PM

DESCRIPTION

The myriad of channels, online and offline, for corporations to engage with consumers presents opportunities and challenges. Consumers have the ability/access to generate positive or negative word of mouth for brands; the ubiquitous nature of communication presents a landscape for meaningful relationships. This interactive lecture will explore how corporations consider their reputation within society and how they adopt a macro-marketing approach to advertising.

PARTICIPANTS

Martyn Rowling​

The Head of Our Business Clinic​ 

Webinar/Workshop organized by: Study World

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