DESCRIPTION

What key challenges will Chief Marketing Officers (CMOs) face in 2021? In late 2020, Gartner surveyed nearly 400 marketing leaders to understand how they’re navigating through these difficult times, including their influence in strategic decision-making and their budget priorities. Gartner also asked what role brands played in societal issues, from Diversity, Equality and Inclusion (DE&I) initiatives to environmental sustainability. This complimentary webinar reveals the results of the inaugural Gartner CMO Strategic Priorities Survey, and the actions you can take to advance your marketing efforts in the new year.

AGENDA / DISCUSSION TOPICS

– The impact of COVID-19 on marketing strategies and budgets
– The business and marketing strategies your peers are deploying to drive growth
– How CMOs are responding to customer and employee demand for societal impact

PARTICIPANTS

Augie Ray ,VP Analyst
Jay Wilson ,VP Analyst

Webinar/Workshop organized by: Garnter

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