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Thursday, 21 Jan @ 11:30 PM

DESCRIPTION

Happier existing customers lead to higher profits, but few companies place as much emphasis on retaining customers as they do on acquiring them. Why is it so challenging to focus on retention? Turns out, interacting with the right customer at the right time in order to increase lifetime value is not as simple as it sounds.

AGENDA / DISCUSSION TOPICS

• What is digital nudging?

 • What is digital nudging?

• How do you make the most out of customer micro-moments? 

• How do you build digital nudges and proactive engagement into your customers’ digital journeys?

PARTICIPANTS

Colin Show, Founder and CEO Beyond Philosophy
Julia Lee, Head of product Marketing Airkit

Webinar/Workshop organized by: CXPA

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