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Thursday, 2 Jul, 7:30 PM to 8:30 PM


Banks that engage at an emotional level with their customers can identify new opportunities and challenges, increase revenues, reduce costs and build customer relationships for life. The most successful banks will be the ones that are able to deliver solutions that have an in-depth understanding of their customer.

While banking technology has made giant strides forward through AI and automation, there is a gap in terms of recognising what customers really want and why, which also makes it harder to tailor services to their specific needs.Predictive behavioural analytics amalgamates behavioural science with advanced analytics, giving you a solution to not only anticipate customer needs and wants, but also engage with your customers in the right way. Understanding customer emotions is key to achieving your business outcomes.


In this webinar, you will learn about how you can leverage behavioural analytics to :
• Understand your customers and improve customer satisfaction
• Enable a personalised, highly relevant customer experience that delivers quantifiable value
• Monetise your unique asset – your relationship with your customers


• Peter Dorrington – Founder, XMplify Consulting Ltd. : Peter is an expert in using a combination of data and behavioural sciences to lead transformation in the field of Experience Management within omni-channel environments.
•. Muraleedhar Pai – Executive Director, Maveric Systems : A hands-on technologist, Muralee has been credited with building and transforming cutting edge, scalable IT products and platforms for finance and retail leaders across US, UK and India.

Webinar/Workshop organized by: XMplify/Maveric DataTech

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