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Sunday, 31 Jan, 6:30 PM – 8:30 PM

DESCRIPTION

As a keynote speaker for Genesis, E-Cell presents to you a webinar with eminent American author, consultant, and professor “Philip Kotler”- also known as ‘The Father of Marketing’. Author of over 80 books including ‘Marketing Management’, ‘Principles of Marketing’, etc., Kotler gave us the definition of Marketing mix ad transformed marketing into what we see today.

PARTICIPANTS

Dr. Philip Kotler:

Our inaugural Speaker is a Philosopher/Professor/Consultant/Humanist and a living example who measures high pedestal. Dr. Philip Kotler is widely regarded as the father of modern marketing. He is an economist by training and has spent 3 scores of his life churning innovative concepts that define the current Marketing paradigm.

He has published over 80 books and 150 academic papers. He strongly advertises Business Ethics and believes that it is the vision to change the world that differentiates good firms from great firms.

His is the first book one reads upon entering Management Schools. His are the books even B-School Professors have read when they were in our shoes.

Professor Philip Kotler is synonymous with Modern Marketing. And he is here at IIM Calcutta. Register for this exclusive webinar and hear from the best. 

Webinar/Workshop organized by: Genesis

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