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Wednesday, 13 Aug, 2:30 PM – 4:00 PM


Our world today, is in need of a dynamic food chain that is safe and trusted for the end-user. By keeping a record of the entire production and distribution history, suppliers, and growers through supply chain visibility and quality control systems can implement a robust traceability system for generations to come.

The bond of trust between the consumer and an agribusiness is often built on these labels, since it tells the consumer the complete story of the growing, harvesting, and production cycle. But how can an agribusiness ensure that the labels are telling you the truth, the whole truth, and nothing but the truth? Ensuring compliance with the strict measures of agricultural institutions across the world is not an easy task, however, once a business can present comprehensive data of all its processes – compliance can help a food product become an international sensation with consumers from distinctly different geographies.

As a result, more and more companies are seeing traceability as the best way to keep a track of what’s happening with their products at every point in the supply chain. Right from the manufacturers, to the wholesalers and retailers, everyone is recognizing the importance of food traceability as a means to increase transparency and minimize risks.


🔹 Gaurav Gupta, Head of Conservation Landscape, WWF Myanmar
🔹 David Behrends, Head of Global Coffee Trade and Managing Partner, Sucafina
🔹 Kavickumar Muruganathan, Agri-commodity Sustainability Specialist, (ex-Halcyon Agri Corp Ltd. and Technical University of Munich)
🔹 Henk van Rikxoort, Head – Farm Intelligence, Rainforest Alliance
🔹 Arjun Dutta, Director of Sales – Asia Pacific, CropIn

Webinar/Workshop organized by: Cropin

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